Collie has developed a collar for cattle to help farmers to fence and move their herd using just a smartphone application. The collar uses gentle techniques to train cows to respond to sounds and vibrations. Collie empowers farmers to realize effective, outdoor grazing practices, reduce emissions and improve soil health.
Company Details
Company: Collie
Sector: Livestock
Location: Amsterdam, Netherlands
Target Markets: Europe
Unique Selling Points
- Efficient and affordable: the Collie collar is a hardware device that allows the farmer to manage the herd from their phone, which doesn’t require much additional labour.
- Sustainability: The Collar makes it easier for farmers to have their cows graze outside, facilitating the adoption of rotational grazing, as part of a regenerative agriculture plan. Additionally cows grazing outside emit less than if they are kept inside, resulting in a 12.5kg/ cow/ year reduction of ammonia.
- Two strong favorable trends expected to drive demand for Collie: labor shortages in agriculture, and increasing pressures (compounded by regulation) to reduce the emissions footprint of livestock agriculture.
Achievements
Collie won the Yield Lab Dutch Startup Challenge in November 2023, receiving a 10K EUR investment.
