As market experts with broad visibility of existing reduction technologies, Proba can broker agreements with different actors along the supply chain, aligning incentives to drive adoption of new technologies.

Proba drives adoption by uniting stakeholders a project, for
example:
– a fertilizer company will propose an innovation e.g. a low-emission fertilizer
– a project developer will manage the logistics and coordinate with a distributor or farmer cooperative
– distributor / farmer cooperative will provide access to farmers who will use the new product
– Proba will oversee the project, monitor the results and determine whether it adheres to their methodology to result in the issuance of a carbon credit. Proba’s scientists develop their methodologies drawing from
cutting edge technologies in this space, which serve as a blueprint for companies how to reduce carbon emissions from fertilizer in their supply chains
– a third party Validation and Verification Body (VVB) validate this issuance
– an agrifood company (e.g., Nestle, Unilever, Danone) will purchase the credits